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Our Story

Following the finnish model, the young brand set off to inspire freedom, stability, security and equality through every product in its collections. The garments have a relaxed fit, in natural, earthy colours, which makes them easy to match and gives them a timeless look. Unsurprisingly, this made Woolver one of the most sought after kids’ fashion brands in Romania.

Scandinavian influences don’t merely stop with our way of thinking, but can also be seen in our fabrics of choice and their origin. Merino wool is a stable of our collections year round due to its abilities to manage heat and moisture- in other words, it provides warmth and comfort in cold weather and has a cooling effect in warmer seasons.

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