The true meaning of sustainability is often ignored in the fashion industry, often being defined as only an ethical and eco-friendly production. Here, at Woolver, we know that our responsibilities as a brand do not end there. This is why we focus our full attention on the impact our clothes have on the environment from the design phase, until they reach your closets, and try to enforce sustainability throughout the production process.
True sustainability doesn’t only refer to the finished product and it must also address the development, production and distribution of said product. As a young brand, we constantly have to face new challenges, but that doesn’t need to come at the cost of our drive to perfect our craft.
Our clothing is produced from natural fibers harmoniously sourced from the environment, from plants and animals. Our collections will often feature boiled wool, merino wool and linen, all of them originating from european manufacturers carefully chosen according to EU laws. Equally, we know the importance of assuring our employees’ health and wellbeing.
Boiled wool is one of our preferred materials in colder seasons. And rightfully so- it has the ability to maintain thermal comfort regardless of weather variations, it’s surprisingly lightweight despite its high density and it naturally repels bad smells and bacteria. The only thing more surprising about boiled wool is its production process. It only requires water, heat and a little soap, purposely preventing any harmful chemicals from coming into contact with our skin. As further proof of our love for the environment, starting in 2020, we only use Woolmark certified boiled wool (the highest standard for wool fiber quality).
Merino wool, also known as baby wool for its softness, is a staple of our collections regardless of season. Due to its high density and the internal composition of its fibers, merino wool can soak up to 40% of its own weight in water without leaving a damp sensation on the skin. As of right now, all products in our store are Oeko-Tex Standard 100 certified, which means the production or handling of the fabrics we used didn’t involve any harmful chemicals.
Linen is a natural fiber, born from the flax plant, often associated with warm weather, due to its property to soak up moisture. Lesser known facts about linen are its hypoallergenic properties, which makes it an ideal fabric for sensitive skin, the fact that linen garments do not require a lot of care, because linen naturally repels bad smells and dirt, and its natural protection against UV rays. Furthermore, similar to our merino wool, all linen we use is Oeko-Tex Standard 100 certified.
Our effort to provide a sustainable future doesn’t end with the manufacturing process. Starting in 2020, we only use biodegradable packaging and have considerably reduced the quantity of plastic we use.
Too many clothes are made just to be worn for a short period of time before they are thrown out. We would like to propose a return to a more minimalist style; where we define the clothes, not the other way around. Therefore, our brand’s mission is to create garments that can be worn anywhere, anytime, by more than one generation, without sacrificing quality.